Notes for MKTG 333
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Notes for MKTG 333 - Consumer Behavior

If you are a student printing out the notes for MKTG 333, I would advise that you do this 1-2 weeks at a time - I periodically go in and modify these notes as the semester progresses, so printing them all at once is likely to result in an out-dated set of notes.

Please be aware that I cover more in class than what is listed in these notes - you'll need to come to class, listen carefully, participate and take additional notes to be successful in this course.

Consumer Behavior and Marketing Strategy
Values
Social Status and Demographics
Culture and Subculture
Families and Households
Groups and Roles
Word of Mouth Communication
Perception
Learning and Memory
Motivation, Personality, and Emotion
Attitudes and Influencing Attitudes
Situational Influences
Consumer Decision Processes and Problem Recognition
Information Search and Evaluation of Alternatives
Post Purchase Processes, Customer Satisfaction, and Customer Commitment

 

© Copyright 2002, John T. Drea, All rights reserved