If you print, be sure to select "Handouts, 6 per page"

Notes for Mktg 516

These notes are a "work in progress" - I'll be adding them as the semester develops, so please keep checking back for updates. Thanks.

	Chapter 1 - Developing Customer Relationships and Value through Marketing
	Chapter 2 - Linking Marketing and Corporate Strategies
	Supplemental Material on Product and Service Quality
	Chapter 7 - Reaching Global Markets
	Chapter 5 - Consumer Behavior
	Chapters 8 & 9, Turning Marketing Information into Action, and Identifying Market Segments and Targets
	Chapter 11 - Managing Products and Brands
	Supplemental Material on Relationship Marketing
	Chapters 13 & 14 - Building the Price Foundation and Arriving at the Final Price
	Chapter 15 & 16, Marketing Channels and Wholesaling, Integrating Supply Chain and Logistics Management
	Chapter 17: Retailing
	Chapters 18 & 19, Integrated Marketing Communications and Advertising, Sales promotion, and Public Relations
	Chapter 20, Personal Selling and Sales Management
	Supplemental Material on Customer Satisfaction