Notes for MKTG 516
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Notes for Mktg 516

These notes are a "work in progress" - I'll be adding them as the semester develops, so please keep checking back for updates.  Thanks.

Chapter 1 - Developing Customer Relationships and Value through Marketing
Chapter 2 - Linking Marketing and Corporate Strategies
Supplemental Material on Product and Service Quality
Chapter 7 - Reaching Global Markets
Chapter 5 - Consumer Behavior
Chapters 8 & 9, Turning Marketing Information into Action, and Identifying Market Segments and Targets
Chapter 11 - Managing Products and Brands
Supplemental Material on Relationship Marketing
Chapters 13 & 14 - Building the Price Foundation and Arriving at the Final Price
Chapter 15 & 16, Marketing Channels and Wholesaling, Integrating Supply Chain and Logistics Management
Chapter 17: Retailing
Chapters 18 & 19, Integrated Marketing Communications and Advertising, Sales promotion, and Public Relations
Chapter 20, Personal Selling and Sales Management
Supplemental Material on Customer Satisfaction

© Copyright 2003, John T. Drea, All rights reserved