Chapter 1: Marketing Research: It's Everywhere (read only, no slides)
	Chapter 3, The Research Process and Problem Formulation
	Chapters 8, Data Collection: Primary Data
	Chapter 9, Questionnaires and Data Collection Forms
	Chapter 10, Attitude Measurement and Chapter 13, Collecting the Data: Field Procedures and Nonsampling Errors
	Appendix 10, Psychological Measurement

Part 2: Collecting and Interpreting Secondary Data and Sampling 
 

	Chapter 7, Data Collection: Secondary Data
	Chapters 11 and 12: Sampling Procedures and Determining the Sample Size
	Chapter 2, Alternative Approaches to Marketing Intelligence (read only, no slides)
	An Introduction to Competitive Intelligence (slides only)
	Competitive Intelligence: Ideas for Analysis (slides only)
	Chapter 6, Causal Designs

Part 3: Applied Data Analysis and Reporting

	Chapters 14 and 15, Preprocessing the data and Doing Cross-Tabs, and Data Analysis - Basic Questions
	Entering Variables in SPSS
	Chapter 16, Are My Groups the Same or Different?
	Chapter 17, Are These Variables Related?
	Chapter 18, Multivariate Data Analysis
	Chapter 19, The Research Report

Bayesian Analysis

© Copyright 2005, John T. Drea, All rights reserved.