Notes for MKTG 566 - Marketing Decision Making
Chapter 1 - Foundations of Strategic Marketing Management
Chapter 2 - Financial Aspects of Marketing Management
Chapter 3 - Marketing Decision Making and Case Analysis
Chapter 4 - Opportunity Analysis and Target Marketing
Chapter 5 - Product and Service Strategy and Brand Management
Chapter 6 - Integrated Marketing Communication Strategy and Management
Chapter 7 - Marketing Channel Strategy and Management
Chapter 8 - Pricing Strategy and Management

Case Assignments for Week #3:

Group 1: Tyler Per Foods
Jason Schroeder
Patrick Parks
Phil Newendyke
Mark Hilliard

Group 2: Zoecon
Dave Eide
Jeff Hoff
Emily Cooke
Josh Heitman

Group 3: Ms-Tique
Katie Hensel
Vlada Andreyeva
Erin Orwig

Group 4: Manor Memorial Hospital
Tom Duitsman
Chip Owens
Linda Lee Blaine

Group 5: Procter and Gamble: Scope
Josh Wright
Russ Michna
Ben Truebe
Lihong Xia

Group 6: Swisher Mower and Machine Company
Xiaoping Zheng
Roslin Gummow
Paul Willits
Shawn McGee

Case Assignments for Week #6:

Group 7: Cadbury Beverages, Inc.: Crush Brand
Josh Wright
Chip Owens
Xiaoping Zheng
Mark Hilliard

Group 8: Drypers Corporation
Emily Cooke
Tom Duitsman
Roslin Gummow

Group 9: Dell Computer Corporation: The Higher Education Market
Lihong Xia
Linda Lee Blaine
Patrick Parks
Katie Hensel

Group 10: Hendison Electronics Corporation
Dave Eide
Phil Newendyke
Vlada Andreyeva
Russ Michna

Group 11: Augustine Medical, Inc: The Bair Hugger Patient Warming System
Josh Heitman
Erin Orwig
Ben Truebe
Shawn McGee

Group 12: Vector Marketing Corporation: CUTCO, The World’s Finest Cutlery
Paul Willits
Jason Schroeder
Jeff Hoff