MKTG 329 Class Notes

Students: Here are the PowerPoint slides we will be using this semester in MKTG 329. I do not lecture over every chapter, so some chapters are "read only" (for example, Chapter 1).

These slides are coordinated with Burns and Bush's Marketing Research, 5th edition. In total, there are 230 slides/pages of material here specifically for students enrolled in MKTG 329 - "Marketing Research" at Western Illinois University. Please do not copy or distribute these notes without my written approval. Thanks!

Dr. Drea

Exam #1 Material

	Chapter 2 - The Marketing Research Process
	Chapter 4 - Defining the Problem and Determining Research Objectives
	Chapter 6 - Using Secondary Data Sources and Online Information Databases
	Chapter 10 - Measurement in Marketing Research
	Chapter 9 - Survey Data-Collection Methods
	Chapter 11 - Designing the Questionnaire

Exam #2 Material

	Importing Excel Data into SPSS (this is a Word file)
	Entering Variables in SPSS (this is a Word file)
	Chapters 12 and 13 - Sampling (Determining How to Select the Sample, Determining the Size of a Sample)
	Chapter 5 - Research Design
	Chapter 14 - Data Collection in the Field, Non-Response Error, and Questionnaire Screening

Exam #3 Material

	Chapter 15 - Basic Data Analysis: Descriptive Statistics
	Chapters 16 and 17 - Generalizing a Sample's Findings to its Population and Testing Hypotheses about Percents and Means, and Testing for Differences between Two Groups or More Than Two Groups
	Chapter 18 - Determining and Interpreting Associations between Two Variables
	Chapter 19 - Regression Analysis in Marketing Research
	Chapter 20 - The Marketing Research Report: Preparation and Presentation