Welcome to Marketing Principles!
Chapter 1: An Overview of
Strategic
Marketing
Chapter 2: Planning
, Implementing, and Controlling Marketing Strategies
Chapter 3
and 4
: The Marketing Environment
, and Social Responsibility
and Ethic
s in Marketing
Chapter 6: E-marketing and Customer Relationship Management
Chapter
7
:
Marketing Research and Information Systems
Chapter
8
:
Target Markets:
Segment
ion
and
Evaluation
Chapter
9
: Consumer
Buying Behavior
Chapter
10
: Business Market
s and Buying Behavior
Chapter
s
11 and 13
: Product Concept
s and Branding and Packaging
Chapter 14: Services Marketing
Chapter 1
5
: Marketing Channels and Supply Chain Management
Chapter 16: Wholesaling and Physical Distribution
Chapter 1
7
: Retailing
and Direct Marketing
Chapter 1
8
: Integrated Marketing Communications
Chapter 1
9
: Advertising and Public Relations
Chapter
20
:
Personal Selling and
Sales Promotion
Chapters
21
and
22
: Pricing Concepts and Setting
Prices
(bring a calculator to class when we cover this)
Marketing Implementation and Control
(bring a calculator to class when we cover this)
Basic Marketing Math
(bring a calculator to class when we cover this)
© Copyright 200
6
John Drea
Life of a T-Shirt
