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John T. Drea Experience
Graduate and undergraduate teaching responsibilities include Marketing Principles, Consumer Behavior, Marketing Management, Marketing Strategy, Marketing Decision Making, Marketing Research, and Applied Business Research. Assistant Professor of Marketing, Montana State University - Billings, Billings, MT (1994-1995). Teaching responsibilities include Introduction to Marketing, Consumer Behavior, Marketing Research, and faculty sponsor for the Montana State University-Billings Advertising Club (an AAF chapter). Assistant Dean of Instruction, John Wood Community College, Quincy, IL (1986-1994). Responsible for the supervision of all faculty, curricula, and budgets in baccalaureate programs (1988-1993) and vocational programs (1986-94). Also responsible for the writing and administration of state and federal grants. Twice appointed Acting Dean of Instruction (Chief Academic Officer) in 1986 and 1988. Director of Business and Industry Programs, John Wood Community College, Quincy, IL (1985-86). Responsible for the development and administration of all business programs, including chairing the Department of Business and Accounting. Served as liaison between college and regional business community. Assistant to the President, John Wood Community College, Quincy, IL (1983-85). Responsible for institutional marketing, grant writing, and long range planning efforts. Wrote numerous successful competitive grant proposals (including a U.S. Dept. of Education Title III.) Brought in over $700,000 of new, unmatched grant funds into the institution. Principal Planner for Economic Development, Western Illinois Regional Council, Macomb, IL (1982-83). Responsible for the development of a not-for-profit economic development corporation to package SBA loans for small businesses. Coordinated industrial marketing efforts for a six county region. Other Employment:
Education Doctor of Business Administration (DBA) in Marketing, Southern Illinois University, Carbondale, IL (1994). Dissertation: The Effects of Premiums on Consumption-Related Attitudes and Intentions. Chair: Gordon C. Bruner II. Support field: Higher Education. Master of Business Administration (MBA), University of Notre Dame, Notre Dame, IN (1982). Course concentrations in Marketing and Management. Bachelor of Arts (BA), Illinois College, Jacksonville, IL (1980). Double major in English and Business Administration/Economics.
Drea, John T., Bruce L. Alford, and Dheeraj Sharma (under development), "Assumptions and Interpretations Concerning Coefficient Alpha." Drea, John T., Eric Capko, Jayson Cordova, Kristina Koenig, and Catherine Samaras (under review), "Does 'Take Me Out to the Ballgame' Still Apply When the NBA Playoffs Arrive? An Analysis of MLB Attendance Patterns," Drea, John T. (2006), "The Role of Proximity on Attendance at an NFL Training Camp," Journal of Hospitality and Leisure Marketing, 15 (1) 89-100. Branch, John, John T. Drea, Paul Hensel, Greg Martin, Bill Moncrief, Don Robin, and Richard Sjolander (2005), "Internationalising Your Career: Tales from an Armchair Anthropologist, a Wandering Minstrel, Two Hired Guns, a Geographically-Dispersed Teammate, and the Global Tycoon," Proceedings of the Society for Marketing Advances. Drea, John T., Carolyn Tripp, and Kathleen Stuenkel (2005), "An Assessment of the Effectiveness of an In-Class Game on Marketing Students' Perceptions and Learning Outcomes," Marketing Education Review, 15 (Spring) 25-33. Branch, John, John T. Drea, Joe B. Hanna, Ellen Moore, and Mary F. Mobley (2004), "The Case Method: Variations on a Theme," Proceedings of the Society for Marketing Advances, William J. Kehoe and Linda K. Whitten, eds., p. 124. Drea, John T. (2004), "Coaching in the Classroom: What Marketing Can Learn from Athletics," Southwestern Business Administration Journal, 4 (1) 31-34. Hanna, Joe B. and John T. Drea (2003), "Insight into Passenger Rail Riders in the United States," Defense Transportation Journal, 59, (4) 22-23. Drea, John T. (2003), "Internet Applications in Warehousing," a chapter in a white paper on warehousing (Gary Wilson, ed.), published by the Warehouse Education Resource Council. Tripp, Carolyn and John T. Drea (2002), "Selecting and Promoting Service Encounter Elements in Passenger Rail Transportation," Journal of Services Marketing, 16 (5) 432-442. Drea, John T. (2001), "Guide to the Development of Web Pages Using FrontPage 2000," Journal of Contemporary Business Issues, 9 (Spring) 60-80. Hanna, Joe B. and John T. Drea (2001), "Analyzing the Passenger Transportation Mode Decision Process: A Study of Business Travelers," Journal of Transportation Research Forum, 40 (Spring). Hanna, Joe B. and John T. Drea (2000), "Comparing Alternative Modes of Passenger Transportation: A Study of Business Travelers," Transportation Research Forum. Drea, John T. (2000), "Welcome to the Schoolhouse: Using Rural Education and Asynchronous Learning to Create a Peer Tutoring Environment," Proceedings of the Society for Marketing Advances, Dawn R. Deeter-Schmelz and Timothy P. Hartman, eds.,120-121. Drea, John T. (2000), "Increasing Student Performance and Satisfaction through In-Class Games," Proceedings of the Society for Marketing Advances, Dawn R. Deeter-Schmelz and Timothy P. Hartman, eds.,104. Drea, John T. and Joe B. Hanna (2000), " Niche Marketing in Intrastate Passenger Rail Transportation," Transportation Journal, 39 (3) 33-43. Drea, John T. and Gordon C. Bruner II (2000), "The Psychometric Qualities of Deal-Related Measures: Scale Review and Development," Journal of Promotion Management, 5 (2) 35-48. Drea, John T. and Gordon C. Bruner II (1999), "Can Dual Mediation Explain the Effects of Premiums on Consumption-Related Attitudes and Intentions?" Proceedings of the Society for Marketing Advances, Joyce A. Young, Robert D. Green, and Faye W. Gilbert, eds., 226-227. Drea, John T. and Joe B. Hanna (1999), "Niche Marketing and Business Passenger Rail Ridership: An Empirical Study," Proceedings of the Society for Marketing Advances, Joyce A. Young, Robert D. Green, and Faye W. Gilbert, eds., 51-54. Drea, John T. and Mandeep Singh (1999), "Assessing Outcomes Inside the Classroom: A Process for Instructional Improvement," Proceedings of the Society for Marketing Advances, Joyce A. Young, Robert D. Green, and Faye W. Gilbert, eds., 133-134. Hanna, Joe B. and John T. Drea (1998), "Understanding and Predicting Passenger Rail Travel: An Empirical Study," Transportation Journal, 38 (Fall) 38-46. Singh, Mandeep, Peppi M. Kenny, and John T. Drea (1998), "A Comparative Analysis of Advertising and World Wide Web Message Formats: Implications for Recall and Persuasion," 1998 American Marketing Association Summer Educators' Conference, 39-40. Drea, John T. and Joe B. Hanna (1997), "A Review of the Psychometric Properties of Asset Specificity Measures Within Transaction Cost Analysis," Journal of Contemporary Business Issues, 5 (Fall) 48-55. Drea, John T., Mandeep Singh, and Brian T. Engelland (1997), "The Effect of Student Marketing Audits on Student Learning and Business Attitudes," Marketing Education Review, 7 (Summer) 53-60. Drea, John T. and Joe B. Hanna (1997), "Comparing Alternative Measures of Asset Specificity within Transaction Cost Analysis," Proceedings of the Emerging Issues in Business and Technology Conference, 313-323. Drea, John T. and Mary McNally (1997), "Using Perceptual Mapping to Identify Competitive Position in Higher Education: An Empirical Study," Proceedings of the American Marketing Association Symposium on the Marketing of Higher Education, 9-16. Drea, John T., Mandeep Singh, and Brian Engelland (1997), "The Effect of Student Marketing Audits on Student Learning and Business Attitudes," Proceedings of the Southern Marketing Association Conference, Elnora W. Stuart and Ellen M. Moore, eds. (Best Paper, Marketing Education Track), 191-192. Drea, John T. (1997), "Perceived Environmental Uncertainty: Planning Implications for Small Banks," American Business Review, 15 (January) 49-56. Singh, Mandeep and John T. Drea (1996), "Competitiveness through Partnerships: Updating the Managerial School," Proceedings of the American Society for Competitiveness Conference on Competitiveness in the Global Marketplace. Drea, John T., Tom Hinthorne, and Chelsea LaFave-Williams (1996), "Eastgate Liquor," Proceedings of the North American Case Research Association Conference. Singh, Mandeep and John T. Drea (1996), "Updating the Managerial School through Strategic Alliances," Proceedings of the 1996 American Marketing Association Summer Educators' Conference, Cornelia Droge and Roger Calantone, eds., 217-219. Drea, John T. (1995), "The Effects of Winning, Weather, Scheduling, and Promotion on Attendance at NCAA Division II Men's Basketball Games," Proceedings of the Southern Marketing Association, Brian T. Engelland and Denise T. Smart, eds., 287-290. Drea, John T., Gordon C. Bruner II, and Paul J. Hensel (1993), "Comparing Alternative Measures of French and Raven Power Bases," Journal of Personal Selling and Sales Management, 13 (Fall) 73-80. Drea, John T. (1991), "The Effects of Winning, Weather, Promotion, and Day of the Week on Minor League Baseball Attendance," Proceedings of the Southern Marketing Association, Robert L. King, ed., 364-367. Other Publications and Presentations Drea, John T., Richard Thurman, and Peggy West (2007), "Games and Simulations as Teaching Innovations," a panel discussion for the Center for Innovation in Teaching and Research, April 13, 2007. Drea, John T. (2006), "Thinking Critically about Secondary Data: What Marketing Research and 'Law and Order' Have in Common," invited presentation for the Hardin Center for Marketing Research at Elmhurst College, September 19, 2006. Drea, John T. (2006), "Take Control of Your Classroom: The Contract for Classroom Behavior," a presentation to WIU Graduate Teaching Assistants, sponsored by the WIU Center for Innovation in Teaching and Research August 18, 2006. Drea, John T. and Joe B. Hanna (2006). Marketing Transportation Brokerage Services, 1st Edition. 3pl-training.com and Transportation Intermediaries Association. Drea, John T. (2006), "Creating Customer Services that Meet Customer Expectations," an invited presentation to the Western Illinois Entrepreneurship Network, Nauvoo, IL (May 25, 2006) Drea, John T. (2006), "Managing Your Classroom Behavior: The Contract for Classroom Behavior," an invited presentation (by Houghton Mifflin) to faculty who teach Principles of Marketing, Skokie, IL (February 3) and Boston, MA (February 24) Drea, John T. (2005), "Managing Classroom Behavior: The Contract for Classroom Behavior," a presentation for new teaching assistants through the WIU Office of Faculty Development (August 20, 2005) Drea, John T. (2005), "Who Wants to be an 'A' Student?", an in-class game to accompany Marketing, 13th edition by William Pride and O.C. Ferrell, Houghton Mifflin Publishing. Drea, John T. and Earl Bracey (2005), "Improving Student Performance Through Defined Expectations: The Contract for Classroom Behavior," a presentation through the WIU Office of Faculty Development (April 7, 2005) Brakefield, James, Rajeev Sawhney, Ron Bauerly, John T. Drea, and Cathy Cavins (2005), "Are Students Really Our Customers?" A panel discussion through WIU Office of Faculty Development (April 1, 2005) Drea, John T. (2005), "Using Games to Increase Student Performance," an invited presentation (by Houghton Mifflin) to faculty who teach Introduction to Business, San Francisco, CA (March 4, 2005). Drea, John T. and James T. Kenny, eds. (2004). Partnership Selling in the Supply Chain (a custom published text from McGraw-Hill/Irwin) which uses two original chapters from Drea/Kenny. Drea, John T. (2004), "Creating a System of Measurement for Assessment," a three hour workshop for visiting administrators and faculty from Universidad Mayor de San Andres (La Paz, Bolivia) and Universidad Autonoma Gabriel Rene Moreno (Santa Cruz, Bolivia) (September 2004) Drea, John T. (2004), "Designing an Effective Assessment System at the University, Department, and Course Level," a three-hour workshop for visiting administrators and faculty from Universidad Mayor de San Andres (La Paz, Bolivia) and Universidad Autonoma Gabriel Rene Moreno (Santa Cruz, Bolivia) (April 2004) Drea, John T. (2004), "Master the Class," an in-class game to accompany Business, 8th edition, by William Pride, Robert Hughes, and Jack Kapoor, Houghton Mifflin Publishing. ISBN 0-618-372393. Drea, John T., Knapp, Roberta, and Ty Beckmann (2004), "So What Can a Business Faculty Member Do with an Apple Computer?" a presentation to faculty within the College of Business and Technology, Western Illinois University. Drea, John T. (2004), "Marketing Considerations for Start-ups" an invited presentation to the Western Illinois University Technology Exchange Forum. Drea, John T. (2003), "Marketing Intermediaries - Present and Future," invited presentation, Unishippers National Convention, Salt Lake City. Drea, John T. (2003), "Some Thoughts on Ethics in Marketing Research," invited presentation, Hardin Institute for Marketing Research, Elmhurst College. Drea, John T. (2003), "Who Wants to be an 'A' Student?", an in-class game to accompany Marketing Essentials, 1st edition by William Pride and O.C. Ferrell, Houghton Mifflin Publishing. Drea, John T. (2002), "Who Wants to be an 'A' Student?", an in-class game to accompany Marketing, 12th edition by William Pride and O.C. Ferrell, Houghton Mifflin Publishing. Drea, John T. (2002), "Teaching at a Teaching/Research University," Invited Presentation in the Doctoral Consortium Program, Society for Marketing Advances. Drea, John T. (2002), PowerPoint slides to accompany Business to Business Marketing: Analysis and Practice in a Dynamic Environment, by Robert Vitale and Joseph Giglierano, South-Western College Publishing (ISBN 0-324-15657-X) Drea, John T. (2001), "Who Wants to Be an Marketer?", an in-class game to accompany Marketing, 6th Edition, by Charles W. Lamb, Jr., Joe Hair, Jr., and Carl McDaniel, South-Western College Publishing. (ISBN 0-324-06867-0) Drea, John T. and Mandeep Singh (1998) "Analyzing Retailing on the World Wide Web (WWW)" in Great Ideas for Teaching Marketing, Fourth Edition, Joseph F. Hair, Jr., Charles W. Lamb, Jr., Carl McDaniel, and Scott S. Roach, 31-33. Drea, John T. (1996), "Welcome to Wholesale Jeopardy!" in Great Ideas for Teaching Marketing, Third Edition, Joseph F. Hair, Jr., Charles W. Lamb, Jr., Carl McDaniel, and Scott S. Roach, 73-75. Drea, John T. (1996), "Student Marketing Audits as a Context for Learning," in Great Ideas for Teaching Marketing, Third Edition, Joseph F. Hair, Jr., Charles W. Lamb, Jr., Carl McDaniel, and Scott S. Roach, 367-369. Grants (1996-present) Hanna, Joe, and John T. Drea (1997), "A Consumer Decision Making Model for Inter-City Passenger Rail Travel," funded by the Western Illinois University College of Business. Grant funding: $2,500. Singh, Mandeep, Peppi Kenny, and John T. Drea (1996), "(WWW) Homepage Advertising Contrasted with TV Advertising: An Empirical Examination," funded by the Western Illinois University Research Council. Grant funding: $1,340. Drea, John T., Principal Researcher (1996), "Maintaining and Building Amtrak Ridership in Illinois: A Research and Marketing Plan Proposal," funded by the Illinois Transportation Research Center. Co-researchers: Mandeep Singh, James Kenny, Joe Hanna, Kenneth Mietus, Karen Harris, and Theresa Simmons. Grant funding: $109,761. Amtrak Research, Final Report Drea, John T. (1996), "Assessing Taxpayer Perceptions of a Public University Using Perceptual Mapping," funded by the Western Illinois University College of Business. Grant funding: $2,500.
--Provided service to the following conferences/journals:
Other Service Activities College and University Activities (WIU): Community Activities: Other Activities: |
