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Instructor: Dr. John T. Drea Office: 427 Stipes Telephone: 298-1272 (if no answer, leave a message or call 298-1198) e-mail: jt-drea@wiu.edu (I'm also on cc-mail) Office Hours: MWF 10:00 - 11:30 am, and by appointment COBT Mission The Mission of the College of Business and Technology at Western Illinois University is to provide a focus for educational excellence which promotes the intellectual and personal growth of participants and enhances their contributions to individuals, organizations, and society. Course Description Exploring the basis of buyer behavior from a marketing management perspective. The application of behavioral science theories, models, and techniques in the development of marketing strategies through the use of cases. Credits 3 semester hours Prerequisites MKTG 516 or equivalent. Text Hawkins, Del I., Roger J. Best, and Kenneth A. Coney (1998). Consumer Behavior: Building Marketing Strategy, Seventh Edition. Boston: McGraw-Hill Course Goals Upon completion of this course, the student should be able to:
Course Outline
Course Evaluation This is a work-oriented course. Your ability to think clearly, creatively solve problems, and to express your ideas clearly will have a significant influence on your grade. Approximately 50% of the course grade is determined from examinations, and the rest is from quizzes, assignments, and in-class work. The exams will test your knowledge of material from the text and class, as well as your ability to identify key consumer behavior issues and your skills at solving marketing problems.
Grading Scale: A = 630 pts. or more B = 629-560 pts. C = 559-490 pts. D = 489-420 pts. F = 419 pts. or less Individual Class Sessions Attendance and Class Participation: You are expected to attend each class. Attendance is a pre-requisite for participation, but it is not the same thing as participation. To earn all class participation points possible, you need to be in class and actively participating in a meaningful way. This can be asking or answering questions, clarifying points, or even challenging statements made by the instructor or other students. Coming to class every day and not actively participating is a good way to earn a low C for a participation grade. Reading Assignments: All reading assignments for the semester are listed in the course outline. You are expected to have read the assignments prior to the class meeting, since the discussion in class will assume that you are knowledgeable of the material. Overall Class Policies Examinations: There are three regular examinations scheduled throughout the semester, plus a comprehensive final examination administered during final examination week. The highest three scores are counted toward your grade, with the lowest score dropped. Thus, if you miss an examination during the semester, you will need to take the comprehensive final -- there are normally no make-up examinations. The only exception to this involves students absent for participation in university-sponsored activities (e.g., intercollegiate athletics, cheer leading, required out-of-town conferences) which conflict with the scheduled examinations. In this case, your organization (e.g., a coach) must notify me in writing within the first two weeks of the semester, and I will make alternative arrangements for you. If you miss an exam for other reasons (job interview, family emergency, overslept, car trouble, illness, etc.), you will need to take the comprehensive final. An unexcused absence for an examination will result in a grade of "0" for the missed examination. Exams will cover the chapters listed in the course outline, as well as material covered in class. Each exam consists of a combination of 25-40 multiple choice questions, and 3-6 short answer/essay questions. The format for the exams will be covered in greater detail in class. Quizzes: A total of eleven (11) quizzes will be given throughout the semester. These quizzes address material exclusively from the text, with each quiz consisting of ten (10) multiple choice questions. The purpose of the quizzes is to make sure you are keeping up on your reading, and that you are understanding the material from your reading. Quizzes are given at the start of the class session. As a result, it is important that you be on time for class, especially on the days a quiz is scheduled. If you are absent or late on the day of a quiz, a grade of zero may be given for the quiz. No make-up quizzes will be given, unless the absence is for participation in university-sponsored activities (e.g., intercollegiate athletics, cheer leading, required out-of-town conferences) which conflict with the scheduled quiz date. In this case, your organization must notify me in writing within the first two weeks of the semester, and I will make alternative arrangements for you. Assignments: Each student is required to complete the three marketing assignments listed in the syllabus. These assignments typically integrate material covered from several sources, and are intended to reinforce course content. These assignments are to be completed individually and turned in to me by the date listed in the course outline. Course assignments will be distributed to you at least two weeks prior to their due date. Follow the instructions in the assignments carefully, and be sure to be neat in your work. All assignments should be prepared on a word processor. Sloppy work will be graded significantly lower. Late assignments will be accepted. However, the grade for the assignment will be reduced by five points for every 24-hour period it is late. For example, a 30-point assignment due at 5:00 pm on Tuesday but submitted on Wednesday would lose five points. The same assignment submitted on Thursday would be two days late, a reduction of 10 points. After six days, the assignment would automatically receive a score of zero. An assignment due Friday and submitted on Monday would be reduced by 15 points. If you know you will be unavailable on the day an assignment is due, it is your responsibility to make the necessary arrangements before the time it is due. Academic Honesty: One of the foundations of any meaningful evaluation system is that each student is accountable for his/her own work. You are expected to do your own work. Copying information from another on exams or assignments (or allowing someone else to copy your work), bringing unauthorized materials into a quiz/examination, writing information on table tops, or representing the work of another as your own (plagiarism) are all acts of academic dishonesty. Such incidents can result in severe penalties, including a grade of "F" for the entire course. If you are in doubt as to whether an action is academically honest, please see me in advance. Failure to understand that an action is academically dishonest is not an acceptable excuse. What If I Need Help? If you find you are struggling, please see me as soon as possible. WIU has many resources to help you succeed, and I will also do what I can to help you learn the material. If you will be absent from class due to participation in athletics or other college extracurricular activities, please alert me to this early in the semester. If you have a disability which requires special accommodation, please contact the office of disability support services. Finally, feel free to stop by my office during scheduled hours, or see me outside of class whenever you have questions. Remember, the sooner you see me with any problems you are having, the sooner we can work together to help you master the material. If you are having trouble, see me early in the semester, and I may be able to recommend some changes in your examination preparation. The sooner you see me, the sooner we can get you on the right track. Unfortunately, many students wait until after three examinations to indicate they are having trouble, and at that point there is little that can be done. Don't wait if you are having difficulty -- come see me ASAP and I will help you if I can! |